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Agenda Setting Prozesse by Von Münchhausen, Moritz

Agenda Setting Prozesse

by Moritz Von Münchhausen
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Book cover type: Paperback
  • ISBN13: 9783640129423
  • Binding: Paperback
  • Subject: N/A
  • Publisher: Grin Verlag
  • Publisher Imprint: Grin Verlag
  • Publication Date:
  • Pages: 24
  • Original Price: USD 25.5
  • Language: German
  • Edition: N/A
  • Item Weight: 46 grams
  • BISAC Subject(s): Political Ideologies / General

Studienarbeit aus dem Jahr 2003 im Fachbereich Politik - Politische Systeme - Politisches System Deutschlands, Note: 1,5, Universit�t Potsdam (Lehrstuhl politisches System der BRD), Veranstaltung: Analyse der Bundestagswahl 2002, Sprache: Deutsch, Abstract: In dem Seminar "Analyse der Bundestagswahl 2002" im Wintersemester 02/ 03 unter der Leitung von Dr. Wolfgang G. Gibowski wurde auf Grundlage von Wahlforschungstheorien das W�hlerverhalten der letzten Bundestagswahl untersucht. Besonders von Interesse war die Frage, wie die politischen Parteien ihre Inhalte und Ziele umsetzen konnten und welche Strategien dabei zum Einsatz kamen. Gr�nde f�r das unterschiedliche W�hlerverhalten bei dieser spektakul�ren Wahl, bei der sich vorzeitig der Kanzlerkandidat der CDU/CSU Edmund Stoiber schon als Sieger glaubte, waren neben dem Elbehochwasser, dem m�glichen Irak-Krieg (zu dieser Zeit begannen massive Truppenverlegungen der USA in die Nah-Ost-Region die Debatte zu sch�ren) und den drei Kanzlerduellen im Fernsehen auch die Berichterstattung der Medien, die eine zentrale Rolle bei der Wahrnehmung von Ereignissen und Meinungsbildung der �ffentlichkeit einnehmen. Um diese Prozesse zwischen Medien, �ffentlichkeit und politischer Elite genauer zu betrachten, ist es notwendig, den Agenda-Setting-Ansatz zu erkl�ren und an Beispielen zu verdeutlichen. Bei diesem Ansatz wird angenommen, dass die Medien durch ihre Berichterstattung einen Einfluss darauf aus�ben, welche Themen die Rezipienten als wichtig wahrnehmen und welche als weniger wichtig einstufen. Diese Hausarbeit soll verdeutlichen, was Agenda-Setting-Forschung ist, welches die historischen und theoretischen Hintergr�nde sind, welche Komponenten zu diesem Prozess geh�ren und wie es sich in den Begriff der Medienwirkungsforschung eingliedern l�sst. Trotzdem kausale Beziehungen schwer aufzudecken sind, hat das Verst�ndnis von Agenda-Building-Prozessen eine wichtige Bedeutung, nicht zuletzt um zu verstehen, wie Akteure (ob auf p

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