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Aggiungi al carrello! by Pradyut V. Hande

Aggiungi al carrello!

by Pradyut V. Hande
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Book cover type: Paperback
  • ISBN13: 9786208498153
  • Binding: Paperback
  • Subject: N/A
  • Publisher: Edizioni Sapienza
  • Publisher Imprint: Edizioni Sapienza
  • Publication Date:
  • Pages: 52
  • Original Price: GBP 19.05
  • Language: Italian
  • Edition: N/A
  • Item Weight: 82 grams
  • BISAC Subject(s): Management

Il panorama della vendita al dettaglio in India ha subito una profonda metamorfosi nel corso degli anni. La vendita al dettaglio tradizionale "fisica" sta affrontando una forte concorrenza dovuta alla rapida diffusione delle piattaforme di e-commerce. Allineandosi alle sensibilit� in continua evoluzione dei consumatori, queste solide piattaforme stanno rivoluzionando il settore della vendita al dettaglio indiano come mai prima d'ora. Tuttavia, quali sono i fattori chiave che determinano gli acquisti dei consumatori sulle piattaforme di e-commerce B2B e B2C in India e che stanno alimentando questa crescita fenomenale? Cosa spinge questi consumatori ad "aggiungere al carrello"?

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