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AI and Generative Product Creation

by Shub Agarwal
Save 35% Save 35%
Current price ₹2,196.00
Original price ₹3,377.00
Original price ₹3,377.00
Original price ₹3,377.00
(-35%)
₹2,196.00
Current price ₹2,196.00

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Book cover type: Paperback
  • ISBN13: 9781394337842
  • Binding: Paperback
  • Subject: N/A
  • Publisher: Wiley
  • Publisher Imprint: Wiley
  • Publication Date:
  • Pages: 320
  • Original Price: USD 34.95
  • Language: English
  • Edition: N/A
  • Item Weight: 50 grams
  • BISAC Subject(s): Artificial Intelligence / General, Production & Operations Management, and Business & Productivity Software / Project Management Tools

A straightforward and actionable 9-step framework for AI product management and innovation

In Successful AI Product Creation: A 9-Step Framework, veteran product management and AI product leader—also a professor and educator in the fields of AI and product management—Shub Agarwal delivers an intuitive and practical discussion of how to incorporate artificial intelligence, including generative AI, into new software products and bring them to market. The book walks you through a clear, step-by-step framework to help you successfully navigate the complexities of AI and generative AI product management and provides practical tools and real-world examples that empower you to go to market efficiently and effectively.

You'll find detailed models, case studies, and hands-on guidance for a variety of use cases, including using AI to scale your business, enhance product offerings, or better integrate AI with organizational goals. You'll also discover practical examples from various industries, like healthcare, finance, retail, and more.

Inside the book: *In-depth comparisons between traditional AI and generative AI that highlight the distinct challenges and opportunities presented by each one *Essential strategies for managing AI model performance and addressing critical ethical considerations *Strategies for aligning AI capabilities with business goals

Perfect for AI product creators—AI product managers, AI development managers, entrepreneurs in the AI space, and senior leaders and executives, Successful AI Product Creation will also prove invaluable to academics and students studying AI, product development, and business management, as well as tech enthusiasts interested in the intersection of AI, product innovation, and business transformation.

SHUB AGARWAL is a product leader and educator with nearly two decades of experience spanning academia, Fortune 50 companies, Silicon Valley startups, and Amazon. He teaches AI and Product Management at the University of Southern California, Los Angeles, and specializes in translating complex AI concepts into actionable product strategies.

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