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AI and Strategic Communication by Cheng, Yang

AI and Strategic Communication

by Yang Cheng , Dejan Verčič
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Book cover type: Paperback
  • ISBN13: 9781394275403
  • Binding: Paperback
  • Subject: N/A
  • Publisher: Wiley-Blackwell
  • Publisher Imprint: Wiley-Blackwell
  • Publication Date:
  • Pages: 352
  • Original Price: GBP 39.5
  • Language: English
  • Edition: N/A
  • Item Weight: 514 grams
  • BISAC Subject(s): Communication Studies

YANG CHENG is an Associate Professor at North Carolina State University One of Stanford University's top 2% most-cited scholars, she specializes in AI, crisis communication, and relationship management. Her work has earned numerous awards, and she has lectured at top institutions worldwide.

DEJAN VERČIČ is Professor and Head of the Centre for Marketing and Public Relations at the University of Ljubljana. A Fulbright scholar and PhD graduate of the London School of Economics, he specializes in globalization, internal communication, and strategic PR.

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