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AI for Marketing by Rahul Pratap Singh Kaurav

AI for Marketing

by Rahul Pratap Singh Kaurav , Sudhir Rana , Justin Paul
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Book cover type: Paperback
  • ISBN13: 9789373324883
  • Binding: Paperback
  • Subject: N/A
  • Publisher: Wiley India Pvt. Ltd
  • Publisher Imprint: Wiley India Pvt. Ltd
  • Publication Date:
  • Pages: 544
  • Original Price: INR 895.0
  • Language: English
  • Edition: N/A
  • Item Weight: 500 grams
  • BISAC Subject(s): N/A

AI for Marketing is a practical guide to how artificial intelligence is redefining marketing—from segmentation and personalization to content creation, automation, and customer service. It equips marketers to use AI strategically and ethically, offering a clear roadmap to understand, apply, and lead with AI. Key Highlights ·Understand AI fundamentals, machine learning, and consumer data insights ·Apply NLP, generative AI, and automation to optimize campaigns ·Explore tools, prompts, and real case studies of brands like Tata Cliq, Heinz, and Mastercard ·Learn how AI transforms advertising, CRM, services, and product innovation ·Navigate ethical, strategic, and technological challenges with confidence

Rahul Pratap Singh Kaurav is an Associate Professor of Marketing at the FORE School of Management, New Delhi. Sudhir Rana is an Associate Professor at the College of Business, Liwa University, Abu Dhabi. Justin Paul is a Professor of PhD & MBA programs at the University of Puerto Rico, USA.

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