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AI for Qualitative Research: A Hands-On Guide for Management Scholars by Diana Garcia Quevedo, Josue Kuri

AI for Qualitative Research: A Hands-On Guide for Management Scholars

by Diana Garcia Quevedo , Josue Kuri
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Book cover type: Hardcover
  • ISBN13: 9783032088710
  • Binding: Hardcover
  • Subject: N/A
  • Publisher: Palgrave MacMillan
  • Publisher Imprint: Palgrave MacMillan
  • Publication Date:
  • Pages: 174
  • Original Price: EUR 29.99
  • Language: English
  • Edition: N/A
  • Item Weight: 363 grams
  • BISAC Subject(s): Management

Chapter 1 Introduction.- Chapter 2 Overview of Artificial Intelligence, Machine Learning, Natural Language Processing, and Large Language Models.- Chapter 3 Natural Language Processing in Management Research.- Chapter 4 Ethical Considerations.- Chapter 5 Systems and Tools to Use NLP and LLMs: Getting Started.- Chapter 6 Using LLMs in Qualitative Analysis.- Chapter 7 Data Evaluation and Validation.- Chapter 8 Classification.- Chapter 9 Clustering and Topic Modeling.- Chapter 10 Information Retrieval (IR) and Retrieval-Augmented Generation (RAG).- Chapter 11 Perspectives on LLMs in Management and Qualitative Research.

Diana Garcia Quevedo is a Visiting Professor at Clemson University, South Carolina, US, and a recipient of the Stand Up for Science fund at ESCP Business School, where she studies innovation in entrepreneurship and green venturing. Her research focuses on the impact of women entrepreneurs on the economy and society. She also works on new methods for qualitative research, particularly large language models, to analyze large amounts of online data inductively.

Josue Kuri is a Principal Scientist at Amazon Web Services (AWS), where he leads cloud infrastructure planning automation efforts. At AWS, he pioneered the use of machine learning for network forecasting and the development of a digital twin platform to optimize large-scale digital infrastructure. Prior to AWS, he worked at Google and Facebook (now Meta) on the operational and strategic planning of network infrastructure, including investments in submarine cables. Additionally, he pursues an interest in expanding the use of AI in research and education.

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