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AI Impacts in Digital Consumer Behavior by Thomas Heinrich Musiolik, Raul Villamarin Rodriguez, Hemachandran Kannan

AI Impacts in Digital Consumer Behavior

by Thomas Heinrich Musiolik , Raul Villamarin Rodriguez , Hemachandran Kannan
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Book cover type: Paperback
  • ISBN13: 9798369344736
  • Binding: Paperback
  • Subject: N/A
  • Publisher: IGI Global
  • Publisher Imprint: IGI Global
  • Publication Date:
  • Pages: 400
  • Original Price: GBP 196.0
  • Language: English
  • Edition: N/A
  • Item Weight: 690 grams
  • BISAC Subject(s): Consumer Behavior

In the ever-evolving landscape of digital innovation, businesses grapple with the challenge of deciphering dynamic consumer behavior. AI Impacts in Digital Consumer Behavior is a pioneering exploration tailored for academic scholars seeking insights into the profound influence of artificial intelligence on consumer dynamics. As businesses strive to harness the potential of data, this book serves as a beacon, offering a comprehensive understanding of the intricacies involved in tracking, analyzing, and predicting shifts in consumer preferences. This groundbreaking work not only identifies the complexities posed by the rapidly changing digital landscape but also presents a solution-oriented approach. It unveils a theoretical framework and the latest empirical research, providing scholars with a toolkit of concepts, theories, and analytical techniques. With a multidisciplinary focus on behavioral analysis, the book equips academic minds with the knowledge to navigate the challenges of the digital age. Furthermore, it addresses the ethical dimensions and ethic considerations associated with the accelerating pace of consumer behavior analysis, shedding light on the responsible use of AI technologies.

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