AI-Powered Entrepreneurial Marketing and Communication

Name: AI-Powered Entrepreneurial Marketing and Communication
Brand: Igi Global Scientific Publishing
SKU: 9798337370224
Price: 16943.0 INR
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by Andreas Masouras , Prashant Maurya , Panikos Symeou

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ISBN13: 9798337370224
Binding: Paperback
Subject: N/A
Publisher: Igi Global Scientific Publishing
Publisher Imprint: Igi Global Scientific Publishing
Publication Date: May 7, 2026
Pages: 498
Original Price: GBP 133.2
Language: English
Edition: N/A
Item Weight: 853 grams
BISAC Subject(s): Entrepreneurship

About The Book

Intelligent technologies integrated with entrepreneurial marketing represent a transformative shift in how startups and small businesses connect with audiences, build brands, and drive growth. By leveraging AI tools, entrepreneurs can create personalized and efficient marketing strategies. AI enables real-time insights into consumer behavior, optimized content creation, targeted advertising, and enhanced customer engagement across digital platforms. As competitive markets evolve, the integration of AI into marketing and communication practices becomes essential for entrepreneurs seeking innovation, agility, and sustainability. AI-Powered Entrepreneurial Marketing and Communication explores how tools like AI-driven customer insights, digital storytelling, and personalized content change the way entrepreneurs engage their audiences. It examines evolving marketing and communication practices as digital technologies reshape how small businesses and startups operate. This book covers topics such as user experience, cybersecurity, and digital technologies, and is a useful resource for marketers, engineers, entrepreneurs, academicians, researchers, and scientists.

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