Air Wars: Television Advertising and Social Media in Election Campaigns, 1952-2016

Name: Air Wars: Television Advertising and Social Media in Election Campaigns, 1952-2016
Brand: CQ Press
SKU: 9781506329833
Price: 6099.0 INR
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ISBN13: 9781506329833
Binding: Paperback
Subject: N/A
Publisher: CQ Press
Publisher Imprint: CQ Press
Publication Date: February 23, 2017
Pages: 192
Original Price: USD 90.0
Language: English
Edition: N/A
Item Weight: 277 grams
BISAC Subject(s): Political Process / Campaigns & Elections

About The Book

Tracing the evolution of political advertising from 1952 through 2016, Darrell M. West returns with his much anticipated Seventh Edition of Air Wars: Television Advertising and Social Media in Election Campaigns, 1952-2016. Integrating the latest data and key events from the 2016 campaigns--including the most provocative presidential campaign in recent decades and the surprising victory of Donald Trump--West provides in-depth examination and insight into how candidates plan and execute advertising and social media campaigns, how the media covers these campaigns, and how American voters are ultimately influenced by them.

This new edition includes coverage of social media campaigning, nano-targeting strategies in a fragmented electorate, and thorough analysis of the 2016 presidential campaign. It examines the candidates' use of Twitter, concerns over falsehoods and deception, the impact of ads and debates on candidate perceptions, and the new risks to democratic elections brought about by these campaigns.

About The Author

Darrell M. West is the Vice President of Governance Studies and Director of the Center for Technology Innovation at the Brookings Institution in Washington, D.C. He is the author of 22 books, including Megachange: Economic Disruption, Political Upheaval, and Social Strife in the 21^st Century and Billionaires: Reflections on the Upper Crust.

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