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Aktuelle und zukünftige Geschäftsmodelle von regionalen Radiosendern und Verlagen by Müller, Tom

Aktuelle und zukünftige Geschäftsmodelle von regionalen Radiosendern und Verlagen

by Tom Müller
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Book cover type: Paperback
  • ISBN13: 9783640924578
  • Binding: Paperback
  • Subject: N/A
  • Publisher: Grin Verlag
  • Publisher Imprint: Grin Verlag
  • Publication Date:
  • Pages: 24
  • Original Price: USD 25.5
  • Language: German
  • Edition: N/A
  • Item Weight: 46 grams
  • BISAC Subject(s): Media Studies

Studienarbeit aus dem Jahr 2011 im Fachbereich Medien / Kommunikation - Medien konomie, -management, Note: 1,9, Fachhochschule Kiel, Sprache: Deutsch, Abstract: Diese Hausarbeit behandelt das Thema der Vermarktung von regionalen Tagesinformationen durch Verlagsh user und Radiosender. Es werden die aktuellen Gesch ftsfelder von dieser Medien unter-sucht und analysiert. Im Hinblick auf regionale aber auch berregionale Tagesinformationen vollziehen sich unter anderem durch die Entwicklung des Web 2.0, die sozialen Netzwerke und das ver nderte Mediennutzungsverhalten der Jugendlichen, wesentliche Ver nderungen im Konsum von Informationen. Die klassischen Printmedien haben ber die Jahre solide Finanzierungsmodelle entwickelt die sich mehr oder weniger auch in Krisenzeiten bew hren. Die Verlage und Radiosender kooperieren miteinander und schaffen so attraktive Werbefl chen f r ihre Kunden. Doch in wie weit nutzen diese Medien die neuen M glichkeiten der digitalen und mobilen Welt? Sind die Unter-nehmen in der Lage auch im Internet und durch digitale Medien ihre Gesch ftsmodelle zu rentablen Modellen zu entwickeln? Oder sollten sie gerade deswegen mehr auf ihr Kerngesch ft, die gedruckte Ausgabe Wert legen? Welche M glichkeiten sehen die Radiosender im Internet? Zun chst werden die klassischen Gesch ftsmodelle der Verlage untersucht. Es wird deutlich, wie die Verlage sich finanzieren und in welchem Umfang. Anschlie end werden ihre Erl s-Modelle von Verlagen im Internet untersucht. Auch dort haben sich seit der Jahrtausendwende einige Bezahlmodelle etabliert. Daneben ffnet sich seit der Einf hrung des iPhone ein Markt f r sogenannte Apps. Auch hier versuchen die Lage ihre Potentiale zu nutzen. Hierauf werden die Gesch ftsmodelle des H rfunks untersucht. Inwiefern gelingt es den Sendern f r die Werbekunden ein attraktives Angebot zu generieren. Au erdem wird deutlich, wie flexibel das Angebot der Radiosender f r ihre Kunden ist. Ein Blick auf die zuk nftigen Planungen bzw

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