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Alcoholic Beverages

by John Cavanagh , Frederick F. Clairmonte
Save 35% Save 35%
Current price ₹2,707.00
Original price ₹4,164.00
Original price ₹4,164.00
Original price ₹4,164.00
(-35%)
₹2,707.00
Current price ₹2,707.00

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Book cover type: Paperback
  • ISBN13: 9781032605388
  • Binding: Paperback
  • Subject: N/A
  • Publisher: Routledge
  • Publisher Imprint: Routledge
  • Publication Date:
  • Pages: 174
  • Original Price: GBP 31.99
  • Language: English
  • Edition: 1
  • Item Weight: 227 grams
  • BISAC Subject(s): Corporate Governance

The aim of this book, originally published in 1985, was to demonstrate, on the basis of historical analysis, that transnational corporate structures and marketing strategies exercised a powerful impact on the availability and consumption of alcoholic beverages in both developed and developing marketing economies.

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