Name: All-American Ads of the 60s
Brand: Taschen
SKU: 9783836588591
Price: 2974.0 INR
Availability: InStock

All-American Ads of the 60s

by Taschen

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ISBN13: 9783836588591
Binding: Hardcover
Subject: N/A
Publisher: Taschen
Publisher Imprint: Taschen
Publication Date: May 20, 2022
Pages: 640
Original Price: USD 40.0
Language: English
Edition: N/A
Item Weight: 2150 grams
BISAC Subject(s): General

About The Book

With the consumerist euphoria of the fifties still going strong and the race to the moon at its height, the mood of advertising in the sixties was cheerful, optimistic, and at times, revolutionary. The decade's ads touted perceived progress--such as tang and instant omelets - "just add water"--while striving to reinforce good old American values.

Stars like Sean Connery, Woody Allen, Salvador DalÃ, and Sammy Davis Jr. endorsed everything from bourbon to handmade suits in an attempt by Madison Avenue to urge Americans to open their wallets and participate in one giant consumer binge. Social change at the end of the era brought psychedelic swirls and liberated women and minorities to a newly conscious public. Keep an eye out for some of the more surprising and controversial ads--such as Tupperware billing its storage container as a "wifesaver."

From forgotten cars, to cigarettes to food and much more, this colorful collection of print ads explores the wide, wonderful world of 60s Americana.

About The Author

Heimann, Jim: -

Jim Heimann is the Executive Editor for TASCHEN. A cultural anthropologist, historian, and an avid collector, he has authored numerous titles on architecture, pop culture, and the history of Los Angeles and Hollywood, including TASCHEN's Surfing, Los Angeles. Portrait of a City, California Crazy, and the All-American Ads series.

Heller, Steven: -

Steven Heller has produced over 200 books on visual communication and published countless articles in international design magazines. Currently he is cofounder and cochair of the MFA Design program at the School of Visual Arts, New York.

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