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Améliorer la qualité des services touristiques by Mokhtar Mohammad Ahmad Sharafuddin, Zayed Ali Abdul Khaleq Al-Manzuoa

Améliorer la qualité des services touristiques

by Mokhtar Mohammad Ahmad Sharafuddin , Zayed Ali Abdul Khaleq Al-Manzuoa
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Book cover type: Paperback
  • ISBN13: 9786209629877
  • Binding: Paperback
  • Subject: N/A
  • Publisher: Editions Notre Savoir
  • Publisher Imprint: Editions Notre Savoir
  • Publication Date:
  • Pages: 60
  • Original Price: GBP 38.19
  • Language: French
  • Edition: N/A
  • Item Weight: 96 grams
  • BISAC Subject(s): Production & Operations Management

Cette �tude visait � examiner le r�le de l'improvisation strat�gique dans l'am�lioration de la qualit� des services touristiques fournis par les agences de voyage et les soci�t�s de services pour le Hadj et la Omra au Y�men. Adoptant une m�thodologie de recherche quantitative et une approche descriptive-analytique, les donn�es ont �t� collect�es � l'aide d'un questionnaire structur� administr� � l'ensemble de la population de 152 entreprises de voyage et de tourisme. Une enqu�te exhaustive a cibl� tous les responsables administratifs de ces entreprises, soit 506 employ�s occupant des postes de direction et de sp�cialistes. Les donn�es ont �t� analys�es � l'aide de la mod�lisation par �quations structurelles (SEM) avec les moindres carr�s partiels (PLS) via le logiciel SmartPLS. Les r�sultats ont d�montr� un impact fort et positif de l'improvisation strat�gique sur la qualit� des services touristiques, la micro-structuration, la m�moire organisationnelle et l'utilisation des ressources �tant identifi�es comme des contributeurs significatifs et influents. � l'inverse, la vigilance et l'agilit� strat�giques se sont av�r�es avoir un impact limit� dans ce contexte.

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