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American Advertising in Poland: A Study of Cultural Interactions Since 1990

by Jeffrey K. Johnson
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Current price ₹3,702.00
Original price ₹4,443.00
Original price ₹4,443.00
Original price ₹4,443.00
(-17%)
₹3,702.00
Current price ₹3,702.00

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Book cover type: Paperback
  • ISBN13: 9780786437979
  • Binding: Paperback
  • Subject: N/A
  • Publisher: McFarland & Company
  • Publisher Imprint: McFarland & Company
  • Publication Date:
  • Pages: 244
  • Original Price: GBP 28.99
  • Language: English
  • Edition: N/A
  • Item Weight: 295 grams
  • BISAC Subject(s): Cultural & Ethnic Studies / American / African American & Black Studies

This volume examines advertising for McDonald's, Levi's, Frito-Lay, and Coca-Cola used in Poland from 1990 to 2007. Case studies reveal a complex relationship between the corporations and Polish society and challenge the assumption that companies force products and ideas into a new market and thus destroy traditions and cultures. Companies instead found that they must adapt to meet Poland's cultural needs and pressures. Against a backdrop of globalization, the book contends, Poles transform and assimilate these outside products into their culture.

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