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American Automotive Design Trends / The Personal Luxury Car: Selling a Lifestyle by James Kaster

American Automotive Design Trends / The Personal Luxury Car: Selling a Lifestyle

by James Kaster
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Book cover type: Paperback
  • ISBN13: 9780982822098
  • Binding: Paperback
  • Subject: N/A
  • Publisher: James H. Kaster
  • Publisher Imprint: James H. Kaster
  • Publication Date:
  • Pages: 94
  • Original Price: GBP 31.24
  • Language: English
  • Edition: N/A
  • Item Weight: 323 grams
  • BISAC Subject(s): General

Paperback: As the car market proliferated with many styles, makes and functions, one particular trend elevated the automobile above the mere transportation-only, family-hauling and / or workhorse appliance. It was the "Personal Luxury Car." Affordable cars could be crafted and massaged into status symbols for the masses while luxury cars could be similarly crafted into a rarer form of distinction. This new found prominence supposedly mitigated the chores of daily driving and errand running through environmental isolation; all the while projecting the owner's individuality and ego to the world. From the author of "Those 80s Cars", this book contains 600+ photographs with marketing quotes that led several generations of selling a lifestyle.

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