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Americanization and Its Limits: Reworking Us Technology and Management in Post-War Europe and Japan

by Jonathan Zeitlin , Gary Herrigel
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Current price ₹13,096.00
Original price ₹15,716.00
Original price ₹15,716.00
Original price ₹15,716.00
(-17%)
₹13,096.00
Current price ₹13,096.00

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Book cover type: Hardcover
  • ISBN13: 9780198295556
  • Binding: Hardcover
  • Subject: N/A
  • Publisher: OUP Oxford
  • Publisher Imprint: OUP Oxford
  • Publication Date:
  • Pages: 430
  • Original Price: USD 120.0
  • Language: English
  • Edition: N/A
  • Item Weight: 749 grams
  • BISAC Subject(s): Industrial Management

This book develops a new and conceptually distinctive analysis of Americanization in European and Japanese industry after the Second World War, based on a rich set of sectoral and firm-based studies by an international group of distinguished scholars. The authors highlight the autonomous and creative role of local actors in selectively adapting US technology and management methods to suit local conditions and, strikingly, in creating new hybrid forms that combined indigenous and foreign practices in unforeseen and often remarkably competitive ways.

Jonathan Zeitlin is Professor of History, Sociology, and Industrial Relations, University of Wisconsin-Madison, USA; and Jean Monnet Fellow, European University Institute, Florence, Italy.

Gary Herrigel is Associate Professor of Political Science, University of Chicago, USA.

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