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An Alternative Approach: Re-enchanting Consumption by Belk, Russell W.

An Alternative Approach: Re-enchanting Consumption

by Russell W. Belk , Vibrant Publishers
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Book cover type: Paperback
  • ISBN13: 9781636515113
  • Binding: Paperback
  • Subject: N/A
  • Publisher: Vibrant Publishers
  • Publisher Imprint: Vibrant Publishers
  • Publication Date:
  • Pages: 320
  • Original Price: GBP 67.0
  • Language: English
  • Edition: N/A
  • Item Weight: 431 grams
  • BISAC Subject(s): Consumer Behavior

An Alternative Approach: Re-enchanting Consumption explores how consumption can be more than routine or rational-it can be magical, emotional, and transformative. In this book, Russell W. Belk challenges conventional marketing models by introducing a human-centered, imaginative perspective on how and why people consume.

Belk examines the role of fantasy, mythology, ritual, and storytelling in modern consumer culture. He draws attention to how consumption can evoke awe, nostalgia, and even spiritual connection-re-enchanting the otherwise utilitarian view of the marketplace.

This book is ideal for readers interested in cultural marketing, qualitative research, and the symbolic dimensions of consumer experience. It offers a deeply reflective and creative look into how consumers find meaning through brands, products, and consumption rituals.

Part of the Legend in Consumer Behavior series, this book captures Belk's departure from traditional frameworks and his enduring impact on postmodern and experiential marketing scholarship.

Belk, Russell W.: - Russell W. Belk is Distinguished Research Professor and Kraft Foods Canada Chair in Marketing at the Schulich School of Business, York University. A prolific scholar with over 600 publications, Belk is known for his interpretive approach to understanding consumer culture. His concepts of the extended self, materialism, and sharing have become foundational in consumer behavior literature.

Publishers, Vibrant: - Vibrant Publishers is focused on presenting the best texts for learning about technology and business as well as books for test preparation. Categories include programming, operating systems and other texts focused on IT. In addition, a series of books helps professionals in their own disciplines learn the business skills needed in their professional growth.Vibrant Publishers has a standardized test preparation series covering the GMAT, GRE and SAT, providing ample study and practice material in a simple and well organized format, helping students get closer to their dream universities.

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