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An Executive's Primer on the Strategy of Social Networks by Mason Carpenter

An Executive's Primer on the Strategy of Social Networks

by Mason Carpenter
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Book cover type: Paperback
  • ISBN13: 9781606490297
  • Binding: Paperback
  • Subject: N/A
  • Publisher: Business Expert Press
  • Publisher Imprint: Business Expert Press
  • Publication Date:
  • Pages: 126
  • Original Price: USD 21.99
  • Language: English
  • Edition: N/A
  • Item Weight: 177 grams
  • BISAC Subject(s): Management, Leadership, and Business Communication / General

From the Inside Flap
This book defines social networking and social capital and helps you understand the relationship between them. Learn how to leverage the logic and structure of social networks through extensive discussions of current successful models in action and enhance your strategies and competitive advantage.

Carpenter, Mason: - Mason A. Carpenter received his PhD in 1997 from the University of Texas at Austin, and was a professor at the University of Madison, Wisconsin's School of Business. He held the M. Keith Weikel Chair in Leadership, and was responsible for the MBA and executive MBA courses in business, corporate, and global strategy, and the curriculum offered through Wisconsin's Strategic Leadership Institute. He was also associate editor of the Academy of Management Review and the Strategic Management and Corporate Governance Collection Editor for Business Expert Press. During Mason's tenure with Business Expert Press he was involved in the signing and publishing of more than 30 books including his own An Executive's Guide to the Strategy of Social Networks. Mason Carpenter passed on September 24, 2011. He will be deeply missed as a friend and as an editor and author.

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