Skip to content

Booksellers & Trade Customers: Sign up for online bulk buying at trade.atlanticbooks.com for wholesale discounts

Booksellers: Create Account on our B2B Portal for wholesale discounts

An Investigation of the Theory of the Commodity and Its Application to Critical Media Studies

by Jeffrey R. Young
Save 6% Save 6%
Current price ₹1,832.00
Original price ₹1,956.00
Original price ₹1,956.00
Original price ₹1,956.00
(-6%)
₹1,832.00
Current price ₹1,832.00

Imported Edition - Ships in 18-21 Days

Free Shipping in India on orders above Rs. 500

Request Bulk Quantity Quote
+91
Book cover type: Paperback
  • ISBN13: 9780965856409
  • Binding: Paperback
  • Subject: N/A
  • Publisher: Dissertation.com
  • Publisher Imprint: Dissertation.com
  • Publication Date:
  • Pages: 116
  • Original Price: USD 19.95
  • Language: English
  • Edition: N/A
  • Item Weight: 155 grams
  • BISAC Subject(s): Media Studies

The theory of the commodity is used by critical theorists to explain the general organization and development of capitalist society. It was originally proposed by Marx, and subsequently developed by Lukacs and later Adorno and the Frankfurt School. Media scholars such as Dallas Smythe, Judith Williamson, Robert Goldman and Eileen Meehan have identified the commodity structure in several forms throughout the process of mass communication. Although commodity theory is not always articulated as a part of critical studies, it is useful for understanding the process of mass communication under capitalism. By investigating the dynamics of market processes and cultural innovation, this paper shows where the theory of the commodity fits into Critical Media Studies and suggests where some productive applications may be found.

Trusted for over 49 years

Family Owned Company

Secure Payment

All Major Credit Cards/Debit Cards/UPI & More Accepted

New & Authentic Products

India's Largest Distributor

Need Support?

Whatsapp Us