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Analisi Delle Risorse Umane E del Marketing by Jagan Mohan Reddy Adama

Analisi Delle Risorse Umane E del Marketing

by Jagan Mohan Reddy Adama , Sindu Menda
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Book cover type: Paperback
  • ISBN13: 9786207699124
  • Binding: Paperback
  • Subject: N/A
  • Publisher: Edizioni Sapienza
  • Publisher Imprint: Edizioni Sapienza
  • Publication Date:
  • Pages: 68
  • Original Price: GBP 37.0
  • Language: Italian
  • Edition: N/A
  • Item Weight: 114 grams
  • BISAC Subject(s): Management

"HR & Marketing Analytics" esplora l'applicazione strategica dell'analisi dei dati nel contesto delle risorse umane e del marketing per migliorare le prestazioni organizzative. Il libro analizza i modi in cui le organizzazioni possono utilizzare con profitto i big data, l'analisi predittiva e l'apprendimento automatico per massimizzare le procedure di assunzione, migliorare il coinvolgimento dei dipendenti e semplificare la gestione dei dipendenti. Nell'ambito del marketing, comprende le metodologie per esaminare il comportamento dei consumatori, valutare l'efficacia delle campagne e formulare strategie di marketing mirate. Il libro illustra, attraverso casi di studio e illustrazioni reali, come il processo decisionale guidato dai dati possa portare a una maggiore fidelizzazione dei consumatori, alla soddisfazione dei dipendenti e all'efficienza operativa. Offre prospettive e risorse pragmatiche per i professionisti che intendono sfruttare le capacità dell'analitica in questi settori cruciali del business.

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