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Analiza zachowań konsumentów w erze cyfrowej by Ehsan Ali Tanlou, Ali Naziri Firouzsalari

Analiza zachowań konsumentów w erze cyfrowej

by Ehsan Ali Tanlou , Ali Naziri Firouzsalari
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Book cover type: Paperback
  • ISBN13: 9786209510786
  • Binding: Paperback
  • Subject: N/A
  • Publisher: Wydawnictwo Nasza Wiedza
  • Publisher Imprint: Wydawnictwo Nasza Wiedza
  • Publication Date:
  • Pages: 140
  • Original Price: GBP 59.94
  • Language: Polish
  • Edition: N/A
  • Item Weight: 195 grams
  • BISAC Subject(s): Management

Consumer Behaviour Analytics in the Digital Era: with Emphasis on Data-Driven Marketing Decisions bada, w jaki spos�b zaawansowana analityka i dane cyfrowe zmieniają zrozumienie wsp�lczesnych zachowań konsument�w. Książka koncentruje się na wykorzystaniu dużych zbior�w danych, cyfrowych ślad�w i modeli analitycznych w celu odkrycia preferencji konsument�w, motywacji i wzorc�w podejmowania decyzji na platformach internetowych. Książka lączy teorię z praktyką, pokazując, w jaki spos�b spostrzeżenia oparte na danych wspierają strategiczne decyzje marketingowe, segmentację klient�w, personalizację i analizę predykcyjną. Nacisk kladziony jest na integrację analityki behawioralnej z cyfrowymi narzędziami marketingowymi w celu zwiększenia zaangażowania klient�w, wartości marki i przewagi konkurencyjnej. Dzięki praktycznej i analitycznej perspektywie książka ta stanowi cenne źr�dlo informacji dla marketer�w, analityk�w danych, strateg�w biznesowych i badaczy pragnących skutecznie stosowac analitykę konsumencką na dzisiejszym bogatym w dane rynku opartym na technologii.

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