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Analyse des Verbraucherverhaltens im digitalen Zeitalter by Ehsan Ali Tanlou, Ali Naziri Firouzsalari

Analyse des Verbraucherverhaltens im digitalen Zeitalter

by Ehsan Ali Tanlou , Ali Naziri Firouzsalari
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Book cover type: Paperback
  • ISBN13: 9786209479434
  • Binding: Paperback
  • Subject: N/A
  • Publisher: Verlag Unser Wissen
  • Publisher Imprint: Verlag Unser Wissen
  • Publication Date:
  • Pages: 152
  • Original Price: GBP 59.94
  • Language: German
  • Edition: N/A
  • Item Weight: 214 grams
  • BISAC Subject(s): Management

Consumer Behaviour Analytics in the Digital Era: with Emphasis on Data-Driven Marketing Decisions erforscht, wie fortschrittliche Analytik und digitale Daten das Verst�ndnis des modernen Verbraucherverhaltens ver�ndern. Das Buch konzentriert sich auf die Nutzung von Big Data, digitalen Fu abdr�cken und analytischen Modellen, um Verbraucherpr�ferenzen, Motivationen und Entscheidungsmuster auf Online-Plattformen aufzudecken. Es schl�gt eine Br�cke zwischen Theorie und Praxis, indem es zeigt, wie datengesteuerte Erkenntnisse strategische Marketingentscheidungen, Kundensegmentierung, Personalisierung und pr�diktive Analysen unterst�tzen. Der Schwerpunkt liegt auf der Integration von Verhaltensanalysen mit digitalen Marketingtools, um Kundenbindung, Markenwert und Wettbewerbsvorteile zu verbessern. Mit seiner praktischen und analytischen Perspektive dient das Buch als wertvolle Ressource f�r Marketer, Datenanalysten, Unternehmensstrategen und Forscher, die Consumer Analytics in dem datenreichen, technologiegetriebenen Markt von heute effektiv einsetzen wollen.

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