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Analyse und Perspektiven von Reiseführern im Zeitalter des Internets anhand von Reiseblogs und Social-Media-Plattformen by Ott, Esther

Analyse und Perspektiven von Reiseführern im Zeitalter des Internets anhand von Reiseblogs und Social-Media-Plattformen

by Esther Ott
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Book cover type: Paperback
  • ISBN13: 9783346281999
  • Binding: Paperback
  • Subject: N/A
  • Publisher: Grin Verlag
  • Publisher Imprint: Grin Verlag
  • Publication Date:
  • Pages: 96
  • Original Price: GBP 56.5
  • Language: German
  • Edition: 1. Auflage
  • Item Weight: 137 grams
  • BISAC Subject(s): Maps & Road Atlases

Bachelorarbeit aus dem Jahr 2019 im Fachbereich Tourismus - Sonstiges, Note: 2,3, Jade Hochschule Wilhelmshaven/Oldenburg/Elsfleth (Wirtschaft und Tourismus), Veranstaltung: Bachelorarbeit, Sprache: Deutsch, Abstract: Ziel dieser Arbeit ist aufzuzeigen, inwieweit die Informations- und Reiseentscheidung durch das Internet beeinflusst wird. Dabei soll die Frage beantwortet werden, ob von einer Verdrängung der Reiseführer in Buchform durch Reiseblogs und Social-Media-Plattformen gesprochen werden kann. Die Technologien des Internets bieten den Menschen verschiedene neue Informationsmöglichkeiten, nicht nur im Beruf, sondern auch im privaten Bereich. In den letzten Jahren ist ein deutlicher Anstieg der Internetnutzer in Deutschland erkennbar. Im Jahr 2018 nutzten ca. 84% der deutschen Bevölkerung das Internet regelmä ig. Für die Informationsbeschaffungsphase kommt den Online-Medien ebenfalls eine immer wichtiger werdende Bedeutung zu. Auch bei der Informationssuche über ein bestimmtes Reiseziel geht die Tendenz der Recherche immer mehr zu Webseiten von Reiseportalen oder Google hin. Bei der Reiseentscheidungsphase spielen zudem, durch unmittelbare Vergleichsmöglichkeiten, die Qualität und der Preis eine immer entscheidendere Rolle. Reiseführer in Buchform erschienen bereits seit Anfang des 19. Jahrhunderts und sind auch heute noch ein Offline-Medium, um Informationen über ein bestimmtes Reiseziel zu erlangen. Immer mehr Verlage bringen zum Buch passende Reiseführer-Apps auf den Markt, welche alle Informationen praktisch auf einem Endgerät zusammenfasst. Neben diesen Informationen werden unter anderem auch Wettervoraussagen und integrierte Karten mit allen wichtigen Sehenswürdigkeiten in die Apps integriert. Durch die vermehrte Nutzung von Social-Media-Plattformen wie Facebook, Instagram & Co. wird eine Vernetzung unter Freunden und Bekannten geschaffen. Allerdings spielt diese im Bereich der Reiseinformationsbeschaffung und Reiseentscheidung nach der eigenen

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