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Analysing Media Texts by Andrew Burn

Analysing Media Texts

by Andrew Burn
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Book cover type: Paperback
  • ISBN13: 9780826464705
  • Binding: Paperback
  • Subject: N/A
  • Publisher: Continuum
  • Publisher Imprint: Continuum
  • Publication Date:
  • Pages: 90
  • Original Price: GBP 33.99
  • Language: English
  • Edition: N/A
  • Item Weight: 136 grams
  • BISAC Subject(s): Research, Media Studies, and General

Andrew Burn and David Parker outline how multi-modality theory can be used to analyze texts whicj employ multiple semiotic modes and media, in such a way that a balanced consideration is given to the characteristics of each mode, how they integrate, and how they distribute textual functions between them. The medthods are rooted in a view of significance as dependent on social context, and fulfilling the social and communicative interests of both producers of textual production and use contingent upon digital formats will also be a determining content of the analytical method.

Dr Burn is a lecturer in Media Education at the London Institute of Education. David Parker is Director of Research, Impact and Learning at Creativity, Culture and Education (CCE).

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