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Analysing Quantitative Data

by Raymond A , Kent
Save 35% Save 35%
Current price ₹11,306.00
Original price ₹17,393.00
Original price ₹17,393.00
Original price ₹17,393.00
(-35%)
₹11,306.00
Current price ₹11,306.00

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Book cover type: Hardcover
  • ISBN13: 9781446273401
  • Binding: Hardcover
  • Subject: Sociology and Anthropology
  • Publisher: Sage Publications
  • Publisher Imprint: Sage Publications
  • Publication Date:
  • Pages: 376
  • Original Price: GBP 141.0
  • Language: English
  • Edition: N/A
  • Item Weight: 817 grams
  • BISAC Subject(s): Research & Methodology and Research

In covering both traditional and newer approaches, and presenting them alongside each other, and by consistently referring to two data sets throughout, this book provides students with a brand-new way of understanding methods and a tool with which they can think about their own research.

Kent, Raymond A.: -

Ray Kent is now retired, but was Senior Lecturer in Marketing at the University of Stirling. He has published on topics as diverse as product range policy, marketing communications with sensitive groups, private trading on the internet, improving email responses and the use of fuzzy logic in data analysis. This is his eighth book; earlier books have been in the areas of the history of sociological research, survey data analysis and marketing research. After each book, he says it will be his last. We'll see.

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