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Analysing Thorntons based on different strategic models

by Roberto Niesing
Save 14% Save 14%
Current price ₹2,255.00
Original price ₹2,637.00
Original price ₹2,637.00
Original price ₹2,637.00
(-14%)
₹2,255.00
Current price ₹2,255.00

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Book cover type: Paperback
  • ISBN13: 9783668343023
  • Binding: Paperback
  • Subject: N/A
  • Publisher: Grin Verlag
  • Publisher Imprint: Grin Verlag
  • Publication Date:
  • Pages: 26
  • Original Price: USD 26.9
  • Language: English
  • Edition: N/A
  • Item Weight: 46 grams
  • BISAC Subject(s): Management

Seminar paper from the year 2008 in the subject Business economics - General, grade: 1,0, University of Glamorgan, language: English, abstract: The assignment analyses the position of Thorntons. This company is a very famous chocolate manufacturer in the UK. But struggled to meet customer demand in recent times. The following models were used: - Strategic orientation of companies (Porter); - Bowman's competitive strategy options (Bowman); - PEST / STEP analysis; - 'Five Forces' model; - Resource Audit; - Value Chain analysis

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