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Analysis of the internationalization process of Moroccan companies by Fatima Zahra Bertat

Analysis of the internationalization process of Moroccan companies

by Fatima Zahra Bertat
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Book cover type: Paperback
  • ISBN13: 9786207983575
  • Binding: Paperback
  • Subject: N/A
  • Publisher: Our Knowledge Publishing
  • Publisher Imprint: Our Knowledge Publishing
  • Publication Date:
  • Pages: 60
  • Original Price: GBP 37.0
  • Language: English
  • Edition: N/A
  • Item Weight: 100 grams
  • BISAC Subject(s): International / General

The internationalization of service companies, particularly in the insurance sector, has become essential for conquering new markets and optimizing production. Morocco has seen a growing trend towards investment in sub-Saharan African countries, becoming a strategic direction for Moroccan companies wishing to expand internationally. This paper aims to understand the internationalization process of Wafa Assurance and Sanlam Assurance in the Senegalese market.

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