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Analyzing Children's Consumption Behavior: Ethics, Methodologies, and Future Considerations by Jony Haryanto, Luiz Moutinho

Analyzing Children's Consumption Behavior: Ethics, Methodologies, and Future Considerations

by Jony Haryanto , Luiz Moutinho
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Book cover type: Hardcover
  • ISBN13: 9781522509936
  • Binding: Hardcover
  • Subject: N/A
  • Publisher: Business Science Reference
  • Publisher Imprint: Business Science Reference
  • Publication Date:
  • Pages: 292
  • Original Price: GBP 132.0
  • Language: English
  • Edition: N/A
  • Item Weight: 722 grams
  • BISAC Subject(s): Economics / Macroeconomics

To gain the most competitive edge, marketers must continually optimize their promotional strategies. While the adult population is a prominent target, there is significant market potential for young consumers as well. Analyzing Children's Consumption Behavior: Ethics, Methodologies, and Future Considerations presents a dynamic overview of the best practices for marketing products that target children as consumers and analyzes the most effective promotional strategies being utilized. Highlighting both the advantages and challenges of targeting young consumers, this book is a pivotal reference source for marketers, professionals, researchers, upper-level students, and practitioners interested in emerging perspectives on children's consumption behavior.

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