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Angewandte Diskursforschung - Verkaufsgespräche by Müller, Dorothee

Angewandte Diskursforschung - Verkaufsgespräche

by Dorothee Müller
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Book cover type: Paperback
  • ISBN13: 9783638896399
  • Binding: Paperback
  • Subject: N/A
  • Publisher: Grin Verlag
  • Publisher Imprint: Grin Verlag
  • Publication Date:
  • Pages: 54
  • Original Price: USD 38.9
  • Language: German
  • Edition: N/A
  • Item Weight: 82 grams
  • BISAC Subject(s): Linguistics / General

Bachelorarbeit aus dem Jahr 2007 im Fachbereich Sprachwissenschaft / Sprachforschung (fachübergreifend), Note: 1,5, Universität Siegen, Sprache: Deutsch, Abstract: Kommunikation gehört zu unserem alltäglichen Miteinander. Wir orientieren uns dabei an Normen, die wir innerhalb unseres gesellschaftlichen Zusammenlebens erlernt und verinnerlicht haben. Somit können wir uns den unterschiedlichsten Situationen und Gesprächspartnern anpassen, ohne dass es uns dabei wirklich bewusst ist. Die Gesprächsanalyse hat sich zur Aufgabe gemacht, gerade das zu analysieren, was für uns Sprecher selbstverständlich erscheint. Dabei sollen regelmä ige Muster herausgearbeitet werden, die sich in unserer Kommunikation wiederfinden und darauf anwenden lassen. In den letzten Jahren hat das Bewusstsein für Kommunikation als so genannte Schlüsselqualifikation an Bedeutung gewonnen. Auch in der Berufswelt rücken sprachliche Fähigkeiten als Ressource zur Realisierung ökonomischer Zwecke immer mehr in den Vordergrund. Damit geht das wachsende Interesse an der Förderung und Optimierung sprachlicher Kompetenzen einher. Eine Gattung, in der die wirtschaftliche Bedeutung von Kommunikation besonders zum Ausdruck kommt, ist das Verkaufsgespräch. Diese Arbeit beschäftigt sich mit dem Verkaufsgespräch als Diskurstyp, wobei der spezielle Fokus auf "Face to Face" - Kommunikation im au endienstlichen Direktmarketing liegt. Es soll untersucht werden, inwiefern ein Gespräch von einem Sprecher, in diesem Fall dem Verkäufer als dominantem Gesprächspartner, gelenkt und auf ein gewisses Ziel gesteuert wird. Ferner soll auf die Besonderheiten eingegangen werden, die durch die Gegebenheiten im Direktmarketing zustande kommen. In einem ersten Schritt wird die Theoriegrundlage erläutert. Diese besteht aus zwei wesentlichen Teilen, zum einen einer Einführung in die Angewandte Diskursforschung an sich, zum anderen soll der spezielle Diskurstyp "Verkaufsgespräch" näher beleuchtet werden. Becker-Mrotzek und Meier geben

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