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Antilogic: Why Businesses Fail While Individuals Succeed by Bruce McComish

Antilogic: Why Businesses Fail While Individuals Succeed

by Bruce McComish
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Book cover type: Hardcover
  • ISBN13: 9780471494515
  • Binding: Hardcover
  • Subject: N/A
  • Publisher: Wiley
  • Publisher Imprint: Wiley
  • Publication Date:
  • Pages: 244
  • Original Price: USD 39.95
  • Language: English
  • Edition: N/A
  • Item Weight: 486 grams
  • BISAC Subject(s): Economics / Theory and Finance / General

There are many strange phenomena in the world of business and finance. We discover many curious things, comic and contentious that are not all explained by conventional finance or economic theory rather they follow the rules of antilogic.

Financial practitioners have been attempting to quantify, monitor and control financial
risk and yet, in spite of modern quantitative analysis and highly sophisticated modelling techniques they are no more successful in this than in the past - the world of finance and business just doesn't add up.

This highly controversial and thought provoking book, written in a light and humorous style will not only entertain but also challenge readers to question conventional wisdom.

This book provides a clear look at the antilogic of the business world and financial markets. It describes the background conditions that encourage the creation of antilogic and demonstrates how business personalities generate the antilogic concept.

Shows the antilogic created by accountants and looks at the role of cash and makes the
discovery that much of antilogic stems from accepting as money, something different
which is defined in the book as Vapourcash and Anticash

BRUCE MCCOMISH has 20 years' experience in senior management roles with leading multi-national companies. His considerable boardroom expertise traverses products and services as wide-ranging as banking, food manufacture, cleaning products, forestry and mining in locations as far apart as the UK, Australia, New Zealand, US, Indonesia and Continental Europe.

He is a former Chief Financial Officer of National Australia Bank, in which capacity he was responsible for group-wide financial and management reporting, capital management, group funding, balance sheet quality, tax management, acquisitions and investor relations. His wide-ranging experience also includes, amongst others, the posts of Financial Director at Unilever Australia Ltd., Managing Director at Lever Industrial and Executive General Manager at North Ltd.

Bruce is currently Chairman and Chief Executive Officer of Burdett Buckeridge and Young, an Australian investment bank. He holds degrees in commerce and in economics and economic history and is a chartered accountant.

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