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Aplicación de comercio electrónico by Julio César Borja Castillo

Aplicación de comercio electrónico

by Julio César Borja Castillo
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Book cover type: Paperback
  • ISBN13: 9786200403698
  • Binding: Paperback
  • Subject: N/A
  • Publisher: Editorial Academica Espanola
  • Publisher Imprint: Editorial Academica Espanola
  • Publication Date:
  • Pages: 132
  • Original Price: GBP 51.38
  • Language: Spanish
  • Edition: N/A
  • Item Weight: 205 grams
  • BISAC Subject(s): General

La investigación desarrollada presentó una alternativa de negocios (comercio electrónico) aplicado para microempresas comerciales que son constituidas por personas naturales, a este tipo de negocios se les denominó bodegas de barrio, que han tenido una permanencia sostenible de comercialización en el tiempo. Sin embargo, con la llegada de franquicias importadas en el formato de tiendas de conveniencia están representando una amenaza para sus negocios. La investigación propuso como hipótesis general: la aplicación de comercio electrónico si influye para mejora de la rentabilidad de las microempresas comerciales. Se analizó 380 muestras de bodegas ubicadas en la zona norte y este de la ciudad, lugares de mayor población de este tipo de negocios y para medir la correlación de variables se utilizó la prueba Rho-Spearman a través del software SPSS v25, dando como resultado una alta correlación y por la tanto de aceptación de la hipótesis plateada equivalente a 0.958. Finalmente se concluyó que es viable que las microempresas comerciales peruanas, puedan adoptar el comercio electrónico en sus negocios y asumir riesgos, para la obtención de la fidelización de sus clientes de años.

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