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Apollonia Poems by Judith Vollmer

Apollonia Poems

by Judith Vollmer
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Book cover type: Paperback
  • ISBN13: 9780299312848
  • Binding: Paperback
  • Subject: N/A
  • Publisher: University of Wisconsin Press
  • Publisher Imprint: University of Wisconsin Press
  • Publication Date:
  • Pages: 88
  • Original Price: GBP 10.99
  • Language: English
  • Edition: Revised
  • Item Weight: 159 grams
  • BISAC Subject(s): American / General

How does advertising really work? This thoroughly revised edition of Ivan Preston s popular classic, The Great American Blow-Up, provides new examples of puffery and deceit in advertising. Preston examines in detail the role of laws and the Federal Trade Commission in ensuring fair representation of goods and services to consumers. In a new concluding chapter, Preston describes and assesses developments in the field of advertising from the mid 1970s to the present."

Judith Vollmer is the author of the award-winning poetry collections Level Green, The Door Open to the Fire, Black Butterfly, Reactor, and The Water Books. She teaches in the MFA Program in Poetry & Poetry in Translation at Drew University and has been an artist in residence at Yaddo and a visiting artist at the American Academy in Rome. She lives in Pittsburgh, Pennsylvania.

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