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Apple: marchio o prodotto? by Page, Tom

Apple: marchio o prodotto?

by Tom Page , Gísli Thorsteinsson
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Book cover type: Paperback
  • ISBN13: 9786208768867
  • Binding: Paperback
  • Subject: N/A
  • Publisher: Edizioni Sapienza
  • Publisher Imprint: Edizioni Sapienza
  • Publication Date:
  • Pages: 60
  • Original Price: GBP 34.71
  • Language: Italian
  • Edition: N/A
  • Item Weight: 96 grams
  • BISAC Subject(s): General

La ricerca si concentra sul perch� le persone acquistano determinati prodotti e se fattori come l'et� cambiano il modo in cui i marchi e i prodotti vengono percepiti e acquistati. Questa domanda di ricerca sar� applicata alla societ� americana di elettronica Apple. I prodotti su cui si concentrer� sono iPod, iPhone e MacBook. Il marchio sar� esaminato per identificarne gli effetti sugli acquisti dei consumatori e scoprire cosa motiva i potenziali e attuali clienti ad acquistare questi prodotti di marca.

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