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Apple-Marke oder -Produkt? by Tom Page

Apple-Marke oder -Produkt?

by Tom Page , Gísli Thorsteinsson
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Book cover type: Paperback
  • ISBN13: 9786208768836
  • Binding: Paperback
  • Subject: N/A
  • Publisher: Verlag Unser Wissen
  • Publisher Imprint: Verlag Unser Wissen
  • Publication Date:
  • Pages: 64
  • Original Price: GBP 34.71
  • Language: German
  • Edition: N/A
  • Item Weight: 100 grams
  • BISAC Subject(s): General

Die Untersuchung befasst sich mit der Frage, warum Menschen bestimmte Produkte kaufen und ob Faktoren wie das Alter die Art und Weise ver�ndern, wie Marken und Produkte wahrgenommen und gekauft werden. Diese Forschungsfrage wird auf das amerikanische Elektronikunternehmen Apple angewendet. Im Mittelpunkt stehen die Produkte iPod, iPhone und MacBook. Die Marke wird untersucht, um ihre Auswirkungen auf das Kaufverhalten der Verbraucher zu ermitteln und herauszufinden, was potenzielle und aktuelle Kunden zum Kauf dieser Markenprodukte motiviert.

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