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Applicazione dei principi dell'attenzione nell'ambiente elettronico by Miroslav Suchý

Applicazione dei principi dell'attenzione nell'ambiente elettronico

by Miroslav Suchý
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Book cover type: Paperback
  • ISBN13: 9786209369735
  • Binding: Paperback
  • Subject: N/A
  • Publisher: Edizioni Sapienza
  • Publisher Imprint: Edizioni Sapienza
  • Publication Date:
  • Pages: 104
  • Original Price: GBP 47.76
  • Language: Italian
  • Edition: N/A
  • Item Weight: 150 grams
  • BISAC Subject(s): General

L'attenzione � oggi una risorsa scarsa, che � in una certa misura limitata dalla sostanza fisiologica del cervello umano. L'abbondanza di informazioni che influenzano l'utente che le acquisisce causa un disallineamento tra le informazioni, che sono infinite e in continua crescita, e l'attenzione dell'utente, che viene utilizzata durante l'elaborazione di tali informazioni. Dal punto di vista dell'economia dell'attenzione, esistono principi che spiegano come funziona l'attenzione. Questo lavoro mira a verificare tali principi dell'attenzione nell'ambiente elettronico misurando i movimenti oculari di un campione di partecipanti testati durante l'esecuzione di compiti proposti su un particolare sito web. Utilizzando una tecnologia chiamata eye-tracking, vengono raccolti dati di supporto sull'attenzione allocata dall'utente nel contesto dei compiti eseguiti sul sito web. Questi dati vengono analizzati e confrontati con i principi dell'attenzione. L'analisi del campione testato di utenti del sito web ha confermato che i principi dell'attenzione corrispondono effettivamente all'attenzione misurata e ha anche rivelato una chiara relazione tra i vari livelli di attenzione misurati e il comportamento successivo degli utenti, che era quasi identico nella maggior parte degli utenti osservati.

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