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Applicazione del modello SERVQUAL nelle banche pubbliche by Parampreet Singh

Applicazione del modello SERVQUAL nelle banche pubbliche

by Parampreet Singh
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Book cover type: Paperback
  • ISBN13: 9786208384326
  • Binding: Paperback
  • Subject: N/A
  • Publisher: Edizioni Sapienza
  • Publisher Imprint: Edizioni Sapienza
  • Publication Date:
  • Pages: 188
  • Original Price: GBP 69.0
  • Language: Italian
  • Edition: N/A
  • Item Weight: 282 grams
  • BISAC Subject(s): Production & Operations Management

Per poter sopravvivere all'intensa concorrenza che prevale nel settore bancario, la maggior parte delle banche cerca di creare attività bancarie convenienti per i propri clienti. La maggior parte delle banche sta ora pagando di più ai clienti effettivi e potenziali per sostenere la propria attività in un ambiente di concorrenza. Anche se sembra che quanto sopra sia un mezzo per rimanere competitivi, non tutte le banche enfatizzano la soddisfazione del cliente e, ancora una volta, sono poche quelle che si sono prese la briga di sviluppare la loro strategia di marketing per quanto riguarda il modo in cui i loro servizi dovrebbero essere forniti per soddisfare i clienti. La performance della Banca Commerciale in questo senso è stata molto credibile.

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