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Applied Business Research: Qualitative and Quantitative Methods

by Robert Y. Cavana
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Current price ₹10,246.00
Original price ₹12,807.00
Original price ₹12,807.00
Original price ₹12,807.00
(-20%)
₹10,246.00
Current price ₹10,246.00

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Book cover type: Paperback
  • ISBN13: 9780471341260
  • Binding: Paperback
  • Subject: N/A
  • Publisher: John Wiley & Sons Inc
  • Publisher Imprint: John Wiley & Sons Australia Ltd
  • Publication Date:
  • Pages: 496
  • Original Price: USD 135.95
  • Language: English
  • Edition: N/A
  • Item Weight: 930 grams
  • BISAC Subject(s): Management

Introducing students with little or no background in applied research to a deeper understanding of the philosophies that underlie the methods researchers use, this book focuses on applied research as a service to a client with a problem that research can solve. It contains examples of Australian and New Zealand research projects.

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