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Applied Survey Sampling by Edward

Applied Survey Sampling

by Edward
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Book cover type: Paperback
  • ISBN13: 9781483334332
  • Binding: Paperback
  • Subject: N/A
  • Publisher: SAGE Publications Inc
  • Publisher Imprint: SAGE Publications Inc
  • Publication Date:
  • Pages: 272
  • Original Price: USD 126.0
  • Language: English
  • Edition: N/A
  • Item Weight: 454 grams
  • BISAC Subject(s): Research

Written for students and researchers who wish to understand the conceptual and practical aspects of sampling, Applied Survey Sampling, by Edward A. Blair and Johnny Blair, is designed to be accessible without requiring advanced statistical training. It covers a wide range of topics, from the basics of sampling to special topics such as sampling rare populations, sampling organizational populations, and sampling visitors to a place. Using cases and examples to illustrate sampling principles and procedures, the book thoroughly covers the fundamentals of modern survey sampling, and addresses recent changes in the survey environment such as declining response rates, the rise of Internet surveys, the need to accommodate cell phones in telephone surveys, and emerging uses of social media and big data.

Edward A. Blair is the Michael J. Cemo professor of marketing and entrepreneurship and chair of the Department of Marketing and Entrepreneurship in the Bauer College of Business at the University of Houston. He has been chair of the American Statistical Association Committee on Energy Statistics, which advises the U.S. Energy Information Administration on statistical matters, and he previously served on the U.S. Census Bureau Advisory Committee. Blair has been a National Science Foundation panelist, national conference chair for the American Marketing Association, editorial board member for Journal of Marketing Research, Journal of the Academy of Marketing Science, and Journal of Business Research, and instructor in sampling and survey methods for the American Marketing Association School of Marketing Research. His research interests include survey sampling and cognitive aspects of survey methodology.

Johnny Blair is an independent consultant and a fellow of the American Statistical Association. Previously, he was a principal scientist and senior survey methodologist at Abt Associates Inc. where he directed the Cognitive Testing Laboratory. Blair has conducted research on sampling rare populations, measurement error in proxy reporting, and cognitive interviewing for pretesting survey instruments. He is a member of the Design and Analysis Committee, which provides statistical advice for the National Assessment of Educational Progress (NAEP), referred to as the "Nation's Report Card." Blair has served on National Research Council panels to assess government-sponsored surveys. His research publications include many book chapters and over 50 articles in academic journals and the Proceedings of the Joint Statistical Meetings of the American Statistical Association Section on Survey Methods. He served two terms on the editorial board of Public Opinion Quarterly and is a frequent peer reviewer for other research journals.

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