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Applying Communication Theory for Professional Life: A Practical Introduction

by Marianne Dainton , Elaine D. Zelley
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Current price ₹18,542.00
Original price ₹22,251.00
Original price ₹22,251.00
Original price ₹22,251.00
(-17%)
₹18,542.00
Current price ₹18,542.00

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Book cover type: Paperback
  • ISBN13: 9781544385945
  • Binding: Paperback
  • Subject: N/A
  • Publisher: Sage Publications, Inc
  • Publisher Imprint: Sage Publications, Inc
  • Publication Date:
  • Pages: 328
  • Original Price: USD 183.0
  • Language: English
  • Edition: 5 Revised edition
  • Item Weight: 522 grams
  • BISAC Subject(s): Communication Studies

Now in its fifth edition, Applying Communication Theory for Professional Life is the first communication theory textbook to provide practical material for career-oriented students. Featuring new case studies, updated examples, and the latest research, authors Marianne Dainton and Elaine D. Zelley introduce communication theory in a way that helps students understand its importance to careers in communication and business. Real-world case studies within each chapters are designed for in-class use to illustrate the application of theory in a variety of professional settings. The Fifth edition features eight new theories, a new chapter on theories of strategic communication, and expanded discussions of mediated communication theories.

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