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Appraisal and the Transcreation of Marketing Texts: Persuasion in Chinese and English

by Nga-Ki Mavis Ho
Save 35% Save 35%
Current price ₹3,818.00
Original price ₹5,873.00
Original price ₹5,873.00
Original price ₹5,873.00
(-35%)
₹3,818.00
Current price ₹3,818.00

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Book cover type: Paperback
  • ISBN13: 9781032269368
  • Binding: Paperback
  • Subject: N/A
  • Publisher: Routledge
  • Publisher Imprint: Routledge
  • Publication Date:
  • Pages: 200
  • Original Price: GBP 45.99
  • Language: English
  • Edition: 1
  • Item Weight: 291 grams
  • BISAC Subject(s): Linguistics / General

This book contributes to growing debates on transcreation, applying an Appraisal Theory approach to texts from luxury brands in Chinese and English to reveal new insights into marketing transcreation. This book will be of interest to students and scholars in translation and marketing studies.

Nga-Ki Mavis Ho is Lecturer in Translation and Interpreting Studies at the University of Edinburgh, UK.

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