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Approfondimento sul neuromarketing by MD Sadique Shaikh

Approfondimento sul neuromarketing

by MD Sadique Shaikh
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Book cover type: Paperback
  • ISBN13: 9786208590437
  • Binding: Paperback
  • Subject: N/A
  • Publisher: Edizioni Sapienza
  • Publisher Imprint: Edizioni Sapienza
  • Publication Date:
  • Pages: 128
  • Original Price: GBP 80.0
  • Language: Italian
  • Edition: N/A
  • Item Weight: 182 grams
  • BISAC Subject(s): Management

Applicando i principi basati sulle neuroscienze, sarete in grado di creare messaggi e immagini di marketing in grado di connettersi meglio con il vostro pubblico di riferimento. Come suggerisce il nome, neuromarketing significa l'applicazione della ricerca basata sul cervello alla disciplina del marketing in generale e del marketing digitale in particolare. Si tratta dell'uso della risonanza magnetica funzionale (fMRI), la misurazione dell'attività elettrica del cervello, o di altre tecnologie utilizzate per misurare le risposte delle persone alla creatività del marketing, come il copywriting, le descrizioni dei prodotti, i prezzi, il packaging e la pubblicità. I ricercatori possono scoprire che un particolare stimolo provoca una risposta nel cervello dei soggetti sottoposti a test che è correlata a un comportamento desiderato (ad esempio, il rilascio di un ormone del benessere). Ovviamente, come marketer, vorreste conoscere queste relazioni di causa-effetto per poter applicare i principi alla vostra creatività e migliorare così le vostre principali metriche di conversione. Questo libro spiega come le pratiche delle neuroscienze possano essere utili e attuabili nel marketing e nel comportamento dei consumatori.

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