Artificial Intelligence along the Customer Journey: A Customer Experience Perspective

Name: Artificial Intelligence along the Customer Journey: A Customer Experience Perspective
Brand: Palgrave MacMillan
SKU: 9783031487941
Price: 2911.0 INR
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by Ada Maria Barone , Emanuela Stagno

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ISBN13: 9783031487941
Binding: Paperback
Subject: N/A
Publisher: Palgrave MacMillan
Publisher Imprint: Palgrave MacMillan
Publication Date: January 1, 2023
Pages: 144
Original Price: EUR 39.99
Language: English
Edition: N/A
Item Weight: 184 grams
BISAC Subject(s): Consumer Behavior

About The Author

Ada Maria Barone is a Senior Lecturer in Marketing at the Institute of Management Studies, Goldsmiths, University of London. Her main research interests lie at the intersection of marketing, sustainability, and consumer psychology, with a special focus on the understanding of the psychological mechanisms underlying consumers' sustainable behaviours (e.g., disposal decisions, plant-based consumption). Another stream of research she is interested in is focused on the understanding of the antecedents of consumers' and employees' acceptance of artificial intelligence technologies.

Emanuela Stagno is a Lecturer in Marketing at the University of Sussex Business School. She conducts research in judgment, decision-making, and consumer behavior, with a particular emphasis on consumer decisions when dealing with financial and physical hardships and new technologies. One of her research streams focuses on understanding how and when hardship influences consumers' attention, cognitive processes, and behavior. Another of her research streams explores how new technologies (i.e., smart surveillance technologies) influence citizens' behavior and sociability.

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