Artificial Intelligence and Entrepreneurship: Enhancing Competitiveness and Innovation in Emerging Markets

Name: Artificial Intelligence and Entrepreneurship: Enhancing Competitiveness and Innovation in Emerging Markets
Brand: Palgrave MacMillan
SKU: 9783032149039
Price: 12009.0 INR
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by Rajagopal , Ananya Rajagopal

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ISBN13: 9783032149039
Binding: Hardcover
Subject: N/A
Publisher: Palgrave MacMillan
Publisher Imprint: Palgrave MacMillan
Publication Date: April 7, 2026
Pages: 178
Original Price: EUR 163.49
Language: English
Edition: N/A
Item Weight: 303 grams
BISAC Subject(s): Entrepreneurship

About The Book

This book focuses on divergent discussions on entrepreneurial challenges in context to the adaptation to artificial intelligence (AI), machine learning (ML), and robotics to enhance entrepreneurial practices and scope of decision-making. Discussions in this book analyze the chronological growth in technology and the nexus between AI and entrepreneurship to harness the power of technology. This book helps readers to explore new concepts like the synergy between AI and human factors, AI-led business modelling, and working with the real-time entrepreneurial ecosystem.

About The Author

Rajagopal is Distinguished Professor of Marketing at EGADE Business School of Tecnologico de Monterrey (ITESM), at Mexico City Campus and Life Fellow of the Royal Society for Encouragement of Arts, Manufacture and Commerce, London. He has been Visiting Professor at Boston University, Boston, Massachusetts since 2013.

Ananya Rajagopal is Research Professor at Universidad Anáhuac Mexico. She is a member of the advisory panel of Elsevier Insights and in the editorial board of Humanities and Social Science Communications Journal (Springer Nature). She has contributed five books and several chapters in edited books.

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