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Artificial Intelligence for Business Creativity by Margherita Pagani

Artificial Intelligence for Business Creativity

by Margherita Pagani , Renaud Champion
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Book cover type: Paperback
  • ISBN13: 9781032263021
  • Binding: Paperback
  • Subject: N/A
  • Publisher: Routledge
  • Publisher Imprint: Routledge
  • Publication Date:
  • Pages: 138
  • Original Price: USD 28.99
  • Language: English
  • Edition: 1
  • Item Weight: 191 grams
  • BISAC Subject(s): Education

This book considers Human Centric Artificial Intelligence as AI which possesses an ethical dimension in addition to its technical capabilities.

Margherita Pagani, Ph.D., HDR, is a full Professor of Digital and Artificial Intelligence in Marketing, Associate Dean of SKEMA AI School for Business, and Director of SKEMA Research Centre for Artificial Intelligence at SKEMA Business School. She also serves as an Advisor for the European Economic and Social Committee (EESC) and is Associate Editor for Micro & Macro Marketing. Her research interest focuses on the impact of AI on consumer behavior and on digital ecosystems. She has previously held positions at emlyon business school, Bocconi University and MIT's Sloan School of Management and has received global recognition for her research and publications through various awards.

Renaud Champion is Founder of PRIMNEXT, an early-stage investment company specialized in valuing disruptive technologies, scaling-up companies operating in advanced robotics and artificial intelligence. He is an advisor to the European Commission on its strategy for AI, Data and Robotics. He created the Artificial Intelligence in Management Institute and as an investor he founded Robolution Capital, the first VC fund dedicated to AI and Robotics.

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