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Audience Sociology and Consumer Behavior in the Film Industry

by Azime Cantaş
Save 17% Save 17%
Current price ₹20,228.00
Original price ₹24,274.00
Original price ₹24,274.00
Original price ₹24,274.00
(-17%)
₹20,228.00
Current price ₹20,228.00

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Book cover type: Paperback
  • ISBN13: 9798369348864
  • Binding: Paperback
  • Subject: N/A
  • Publisher: IGI Global
  • Publisher Imprint: IGI Global
  • Publication Date:
  • Pages: 324
  • Original Price: GBP 159.6
  • Language: English
  • Edition: N/A
  • Item Weight: 563 grams
  • BISAC Subject(s): Industries / Entertainment

With traditional media forms merging with emerging digital platforms, researchers and scholars face the daunting task of untangling the complex interplay between media consumption, cultural identities, and societal norms. Navigating this intricate terrain can be challenging, especially given the need for a cohesive research agenda. Audience Sociology and Consumer Behavior in the Film Industry offers a comprehensive and timely solution to address these challenges. This book critically examines existing research paradigms and proposes a fresh agenda for audience sociology, providing a roadmap for scholars and students. The book also explores the historical foundations of audience research and the transformative impact of cinema, television, and new media on cultural, sociological, and ethnic structures.

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