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Aufstellung, Entwicklung und Reflexion von empirischen Studien by Vogler, Tim

Aufstellung, Entwicklung und Reflexion von empirischen Studien

by Tim Vogler
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Book cover type: Paperback
  • ISBN13: 9783346584892
  • Binding: Paperback
  • Subject: N/A
  • Publisher: Grin Verlag
  • Publisher Imprint: Grin Verlag
  • Publication Date:
  • Pages: 42
  • Original Price: USD 25.5
  • Language: German
  • Edition: 1. Auflage
  • Item Weight: 68 grams
  • BISAC Subject(s): Communication Studies

Projektarbeit aus dem Jahr 2021 im Fachbereich Medien / Kommunikation - Forschung und Studien, Note: 1,3, Hochschule Fresenius Idstein, Sprache: Deutsch, Abstract: Die empirische Forschung ist nicht nur ein zentrales Thema von fast jeder wissenschaftlichen Bildung, sondern tritt durch den Begriff "Studie" in vielen alltäglichen Situationen auf, die von allen wahrgenommen werden und unter vielen Umständen auch betreffen. Der Bezug zu empirischen Forschungsergebnissen bekommt man also nicht nur durch den Alltag, sondern er stellt auch einen gro er Bestandteil in akademischen Ausbildungen dar. Für den Einstieg in den Bereich des empirischen Forschens wird in dieser wissenschaftlichen Erarbeitung ein Portfolio erstellt. In diesem Portfolio soll nicht nur eine Studie analysiert, auf Schwächen und Verbesserungen reflektiert und zusammengefasst werden. Sondern es kommt auch zur Erarbeitung einer eigenen Studie, die von der wissenschaftlichen, theoretischen Seite alle Bausteine besitzt, um sie in der Praxis durchzuführen. Im ersten Teil des Portfolios wird eine Studie zu den Erfolgsfaktoren im Vertrieb als Grundlage genommen. Sie wird dabei als Ausgangsstudie herangezogen und dabei analysiert, kritisch reflektiert und zusammengefasst. Im zweiten Teil des Portfolios wird eine eigene Studie entwickelt, die als Anschlussstudie bzw. Aufbaustudie wirken soll. Im Rahmen des Ablaufmodells von Hug & Poscheschnik werden anhand der einzelnen Phasen zur wissenschaftlichen Erstellung einer Studie, die Bausteine der Studie gefüllt. Dazu gehören die Ermittlungen und Festlegungen der Forschungsmethode, des Forschungsdesigns und der optimalen Stichprobengrö e, die Datenerhebung, die Aufbereitung und zum Schluss, vor der Zusammenfassung, die Datenauswertung.

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