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Augmented Reality: Theorie Und Praxis by Anett Mehler-Bicher

Augmented Reality: Theorie Und Praxis

by Anett Mehler-Bicher
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Book cover type: Paperback
  • ISBN13: 9783110756425
  • Binding: Paperback
  • Subject: N/A
  • Publisher: Walter de Gruyter
  • Publisher Imprint: Walter de Gruyter
  • Publication Date:
  • Pages: 220
  • Original Price: USD 48.99
  • Language: German
  • Edition: N/A
  • Item Weight: 268 grams
  • BISAC Subject(s): Industries / Computers & Information Technology

Augmented Reality als Anreicherung der realen Welt um virtuelle Objekte ist ein typisches Beispiel einer neuen Technologie, die in den letzten Jahren von Unternehmen zunehmend entdeckt wird.

Dieses Buch zeigt Studierenden wie auch Unternehmen anhand von Beispielen, welche Möglichkeiten diese Technologie für die verschiedensten Anwendungsbereiche bietet. Gemä dem Strategy-follows-Structure-Ansatz ermöglicht Augmented Reality die Konzeption neuer Produkte, die Modifikation oder Anreicherung bestehender Produkte und Prozesse, die Entwicklung neuer oder die Veränderung und Komplettierung bestehender Geschäftsmodelle. Insbesondere die Kommunikation lässt sich durch Augmented Reality sinnvoll anreichern. Durch die Darstellung entsprechender Beispiele lernen Studierende wie auch Unternehmen Best-Practice-Ansätze kennen. Ein Transfer auf eigene oder Unternehmensbedürfnisse wird entsprechend ermöglicht.

In der Neuauflage werden aktuelle Trends aufgegriffen und veranschaulicht.

Anett Mehler-Bicher, Lothar Steiger, Mainz University of Applied Sciences, Germany.

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