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Augmented Reality: Unboxing Tech's Next Big Thing by Mark Pesce

Augmented Reality: Unboxing Tech's Next Big Thing

by Mark Pesce
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Book cover type: Hardcover
  • ISBN13: 9781509540938
  • Binding: Hardcover
  • Subject: N/A
  • Publisher: Polity Press
  • Publisher Imprint: Polity Press
  • Publication Date:
  • Pages: 160
  • Original Price: USD 64.95
  • Language: English
  • Edition: N/A
  • Item Weight: 180 grams
  • BISAC Subject(s): Media Studies

Slated as ‘the next big thing in tech’, augmented reality promises to take the screen out of our hands and wrap it around the world via ‘smart spectacles’. As a pervasive, invisible interface between the world and our senses, AR offers unparalleled capacity to reveal hidden digital depths, but it also comes at a cost to our privacy, our property, and our reality. 

In this crucial and provocative book, Mark Pesce draws on over thirty years’ experience to offer the first mainstream exploration of augmented reality. He discusses the exciting and beneficial features of AR as well as the issues and risks raised by this still-emerging technology – a technology that moulds us by shaping what we see and hear. 

Augmented Reality is essential reading for anyone interested in the growing influence of this impressive but deeply concerning technology. As the book reveals, reality - once augmented - will never be the same.

Mark Pesce is an inventor, author, educator, entrepreneur, broadcaster and futurist.

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