Auswirkungen der Digitalisierung auf das Filialgeschäft von Banken

Name: Auswirkungen der Digitalisierung auf das Filialgeschäft von Banken
Brand: Grin Verlag
SKU: 9783668946774
Price: 5108.0 INR
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ISBN13: 9783668946774
Binding: Paperback
Subject: N/A
Publisher: Grin Verlag
Publisher Imprint: Grin Verlag
Publication Date: May 29, 2019
Pages: 80
Original Price: USD 60.9
Language: German
Edition: 1. Auflage
Item Weight: 114 grams
BISAC Subject(s): Industries / General

About The Book

Bachelorarbeit aus dem Jahr 2018 im Fachbereich BWL - Bank, Börse, Versicherung, Note: 2,0, Sprache: Deutsch, Abstract: Die folgende Arbeit fragt nach den Auswirkungen der Digitalisierung auf das Filialgeschäft von Banken. Die Idee zu dieser Arbeit ist in zweierlei Hinsicht gereift. Zum einen durch Erfahrungen im Bekanntenkreis, der die Frage aufwarf "Warum gibt es Banken eigentlich noch?" und zum anderen mit einer unerfreulichen Erfahrung im Beruf. Mitte 2016 wurde bekannt, dass sich die Deutsche Bank vor einer Umstrukturierung befand, was mit der Streichung von Arbeitsplätzen und der Veränderung der Arbeitsprofile und Abteilungen einherging. Als Grund für diese Entwicklung wurde u.a. das veränderte Kundenverhalten und die Digitalisierung genannt. In der Folge wurden Arbeitsplätze zum Teil zentralisiert, die Produktpalette konsolidiert und die Art und Weise des Arbeitens in Frage gestellt. Mit anderen Worten den Mitarbeitern wurde das Ausma der Veränderungen, die Digitalisierung für die Bankbranche mit sich bringt schmerzlich bewusst. Tatsächlich befindet sich die Bankenlandschaft seit einiger Zeit im Umbruch. Gründe für diese Entwicklung sind zum einen die Folgen der Entwicklungen der Finanzkrise in 2009, die zu einer massiven Regulierung der Finanzmärkte und der Finanzinstitute aber auch zu Vertrauenseinbu en der Menschen gegenüber Banken geführt hat. Zum anderen die anhaltende Niedrigzinsphase, die zu Ertragseinbu en bei den Banken führt. Des Weiteren durch ein sich veränderndes Kundenverhalten, das vor allem durch die Möglichkeiten die das Internet bietet, wie zum Beispiel soziale Netzwerke, sowie durch die zunehmende Mobilität des Internets durch Smartphones und Tablets geprägt ist. Schlie lich kommt erschwerend hinzu, dass sich Banken neuen Wettbewerbern stellen müssen, die aufgrund ihrer technologischen Überlegenheit, ihrer schlanken Unternehmensorganisation sowie ihrer hochgradigen Spezialisierung agil und innovativ auf den Märkten auftreten und die

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