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Auswirkungen von gesellschaftlichen Trends auf das Konsumverhalten by Stefan Rosenblum

Auswirkungen von gesellschaftlichen Trends auf das Konsumverhalten

by Stefan Rosenblum
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Book cover type: Paperback
  • ISBN13: 9783639221848
  • Binding: Paperback
  • Subject: N/A
  • Publisher: VDM Verlag
  • Publisher Imprint: VDM Verlag
  • Publication Date:
  • Pages: 88
  • Original Price: GBP 40.67
  • Language: German
  • Edition: N/A
  • Item Weight: 141 grams
  • BISAC Subject(s): General

Die heutige Zeit ist von verschiedenen, meistens kurzlebigen Trends geprägt. Doch was sind Trends überhaupt? Wie kann eine Unternehmung damit umgehen? Der Autor Stefan Rosenblum bringt die wichtigsten Trendkonzepte auf den Punkt. Entgegen der kurzfristigen Planung spürt er in seinem Buch kommende Trends auf. Er erläutert diese anschaulich und verständlich. Den Fokus legt er dabei auf das Konsumverhalten. Das Buch richtet sich an Entscheidungsträger im Konsumgüter- und Dienstleistungsmarkt, aber auch an Interessierte der aktuellen Trendforschung. Im Wissen, dass es für Unternehmen in unsteten Zeiten besonders wichtig ist, sich klar auszurichten und grosse Trends herauszuspüren, hat Stefan Rosenblum eine einfache Methode entwickelt. Sein Modell verknüpft die Umweltsphären des St. Galler Unternehmungsmodell mit der Trendforschung und dem Marketing-Mix. Sie wird anhand eines Beispiels demonstriert. Eine Auflistung von Trends hilft dem Entscheidungsträger sich zu fokussieren und auf den "richtigen Trend" zu setzen.

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